Roberto Yañez is a seasoned senior media and marketing executive with nearly 40 years of experience in the multimedia broadcast industry. With a strong focus on the Hispanic market, Roberto has spent 29 years at Univision, America’s leading Spanish language media outlet, where he currently holds the positions of President and Regional General Manager of Northeast & Mid-Atlantic region.
As a trusted leader in the industry, Roberto brings a deep understanding of the Hispanic population’s cultural nuances and its significant impact on financial growth. With his three decades of brand connection and optimization expertise, Roberto offers companies a unique opportunity to emotionally engage with this consumer segment through relevant cultural awareness aptitudes.
Recognized as one of New York’s Notable Hispanic leaders in 2022 by Crain’s New York Business magazine, Roberto is known for his business innovation and community engagement. He serves as Chairman of the New York State Broadcasters Association (NYSBA), a Board of Director of the Carole Kneeland Project, and a Board Member of Civic News Company. In addition, Roberto completed the prestigious 2019 David Rockefeller Fellows program for top executives in New York.
Prior to his current role, Roberto served as VP and General Manager of Univision Arizona, overseeing eight television and five radio stations, as well as various digital properties. His passion for connecting business and community to drive market share for clients earned him recognition as one of Arizona’s Most influential Hispanic Business Leaders by AZ Business Magazine. Roberto’s innovative approach resulted in groundbreaking initiatives such as the US Hispanic Entrepreneurial Incubator broadcast program, “Vendeme Tu Sueño” (Pitch Me Your Dream), and the Civic Engagement Initiative, “Ya Es Hora,” which successfully increased Latino voter registration and turnout.
Roberto holds a BA in Broadcast Journalism from the University of Texas, El Paso, and has completed the Executive MBA program at the UCLA Anderson School of Business. Additionally, he participated in a year-long Broadcast Leadership Program at the National Association of Broadcasters in Washington, D.C.
As a senior media and marketing executive, Roberto Yañez brings a wealth of expertise in driving business growth, optimizing brand connections, and engaging diverse audiences.