As Civic News Company’s Revenue Salesforce Database Administrator, Alfredo excels at optimizing Salesforce to support fundraising operations—driving revenue growth and enabling smarter, data‑driven decisions. With over 15 years in the nonprofit sector, he most recently served at Teach for America, empowering fundraising teams by improving data accuracy, building insightful reports and dashboards, and enhancing data fluency and impact. After earning his MBA with an applied analytics emphasis from Pepperdine’s Graziadio Business School, Alfredo transitioned into strategic analytics and advertising.

As a Strategic Analyst, he combined rigorous quantitative and qualitative research to uncover deep customer insights, segment audiences, and develop personas—guiding clients through market exploration and optimization of advertising strategy. Based in Houston, TX, Alfredo lives with his wife and two young children. Outside of work, he enjoys cooking, traveling, playing the ukulele, and cheering for the Dodgers and the San Francisco 49ers.